HELLO
FRIENDS
That's us: Francis, Tom, Reno, Sandra and Daniel. Five motivated friends from Bern with lots of ideas about minimono's colorful world.
Learn more about:
Francis founded the OLMO boutique in Bern in 1977. He sold OLMO to his brothers in 2016. In the meantime, the company has grown to 6 stores (including a Levis store and a G-Star store).
Francis knows the people and the people know Francis.
Tom is the creator of the minimono characters. Together with Reno and Simon, he founded the graphics studio Pixelfarm in spring 2005. He still works at the farm today as a character designer, illustrator and animator and realizes various film and animation projects.
Tom is pretty good at drawing.
After Sandra's business studies, she moved into the agency world until she joined Pixelfarm in 2014. She is Head of Consulting and supports her clients from the start of a project to its launch.
Sandra knows what she's talking about.
Together with Tom and Simon, Reno founded Pixelfarm. There he takes over the management and project management, as well as the implementation of all web projects.
Reno knows the best hacks.
Daniel Hänni was admitted to the bar in Bern in 2010. He gained experience in various internationally active companies, not least at one of the world's leading auditing firms.
Daniel does everything legally.
MINIMONO'S VISION
With minimono, we want to appeal to young and old and trigger positive feelings. Together we form the minimono community in which everyone is unique.
We are:
- locally and stand for high-quality Swiss design
- sustainable and work together with renowned product manufacturers
- creative and continuously expand our content and designs
- brand carriers and ensure a high visual quality of digital and analog products
- future-oriented and adapt the communication media to meaningful trends
- flexible and adapt the tonality to the target group
- a community and do not exclude anyone
ORIGINAL
SWISS
DESIGN
The minimono characters were developed by Tom Hänni in 2004.
Today, there are practically no limits to the various uses of the figures in our fantasies and plans in this world.
The design of minimono is primarily applied in 2D and also works in the smallest display form. This makes the design timeless and infinitely adaptable. The design works flexibly and can also be used for 3D applications.
The minimono characters are gender-neutral and open and accessible to all.
HELPING CHILDREN AND STRENGTHENING FAMILIES
One in ten children worldwide grows up alone or is at risk of losing their family. That is around 220 million children. SOS Children's Villages is committed to ensuring that every child grows up in a loving home and has the chance of a self-determined future. SOS Children's Villages is active in more than 135 countries with over 500 SOS Children's Villages and more than 700 family strengthening programs, bringing about long-term positive change for children, families and entire communities. Every donation creates opportunities for children to free themselves from poverty and provide for themselves in the long term.
minimono donates to the SOS Children's Villages Switzerland Foundation with every sale. For every product sold, the equivalent of one meal for a child is donated and one meal for a family per box.
